Being ghosted by Tinder dates is rough. Being ghosted by customers is worse.
You put on your nice shirt, and make sure to comb your hair. You check yourself in the webcam – how do I look? How are my angles? Can they see my sweatpants from there?
Two minutes to call time. You put away your phone and wait. Your heart’s beating a little faster. Okay, calm down. Meeting strangers for the first time is nervy. But these days, everyone meets other people online, right?
Time. You take a deep breath and put on a smile.
One minute past. Okay, they could just be late – these things happen, you tell yourself.
Five minutes. You send a polite email, just in case they’re scrolling on their phone, trying to figure out the address. You’ve had worse.
Ten minutes pass, and you give up hope. Time to send another cold email.